3D body scanning startup Bodd tackles $ 950 billion problem for fashion retailers

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Tech startup Bodd is expanding the distribution of its Australian 3D body scanning and sizing technology to global markets and is looking for investors to support its unique idea.

Bodd uses data from 3D scans to create better retail experiences for consumers and brands in the fashion, uniforms, gym and drugstore industries. A 60-second non-intrusive scanner, made in Australia by Bosch, captures all of the data needed to create a bodily “passport”.

It allows businesses, provided the owner has given them permission to use the data, to make tailor-made offers ranging from clothing to product recommendations and personalized health results.

The Melbourne-based startup is looking to raise additional capital to strengthen its team and gain a foothold in the markets of North America, Europe and Southeast Asia.

Bodd CEO and co-founder Rob Fisher said supporting local manufacturing is a key focus for the company.

“We are incredibly proud of our data software and scanning technology. We have received significant support from Australian universities and research centers, especially UTS Sydney, which demonstrates the immense talent and capabilities we have here at home, ”he said.

“We have very good clients who are invested in local support. Stewart and Heaton is a leader in uniforms for local fire and protection services here in Australia, outfitting hundreds of thousands a year. Thread Group Australia, as another example, is a promising uniform manufacturer that designs and manufactures Australian-made, ethically-sourced uniforms and only works with companies that follow socially and environmentally responsible practices – a huge tick for we.

The Bodd scanner in action.

Bodd Co-Founder and CTO Dave McLaughlin said sustainability is just as important and the company’s goal is to create the world’s largest usable body scan dataset to solve problems. durability such as returns due to incorrect sizing.

“Sizing returns cost e-commerce clothing retailers $ 500 billion in returns and in-store retailers $ 450 billion,” he said.

“We know that our product can go a long way in reducing returns, helping to solve the global and systemic problem of fashion waste, with less returned and destroyed clothes. “

Bodd has hired accounting and consulting firm William Buck to lead his next capital raise as he seeks to go global.

Fisher said William Buck has helped them achieve substantial business maturity over the past 18 months.

“We have appointed a North American and European distributor and we are ready to enter global markets with our unmatched Australian product,” he said.

William Buck’s director of business consulting, Tony Hood, said Bodd’s product offers significant opportunities for long-term revenue growth.

“Some of the first companies to deploy Bodd’s scanners have achieved exceptional results, which is a testament to the company’s international potential,” he said.

“Uniform companies working with Bodd have, in some cases, achieved a 200% ROI, while fashion brands have seen their in-store conversion rates double. The backing and backing of an exceptional partner in Bosch is yet another indication of Bodd’s enormous potential.

In Melbourne, Bodd’s product has helped properly fit over 2,000 bespoke suits, including for AFL stars Mason Cox and Melbourne Demons captain Max Gawn, who won in 2021.


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