Brandon Blackwood explodes – The New York Times


“We, the black-owned brands, are held to a standard that is sometimes impossible, where everything has to be perfect and we cannot be associated in the same way as these big conglomerate brands,” he said in the statement. video. “It’s because we are far and little in between. We don’t really exist in the market and when we exist in the market we have to be the best, we can’t have a single problem. I understand this burden.

Over the past year, the Brandon Blackwood brand has grown significantly, in part due to the popularity of the ESR tote. Before this tote, the company had modest, but healthy sales; in the past 12 months, the company said, it has sold 10,000 handbags. They are often found on resale sites like Poshmark and Tradesy, sometimes at three times the retail price.

The issues Mr. Blackwood and his clients face are not uncommon, according to Chris Ventry, vice president of consumer and retail practices at SSA & Company, a global management consulting firm.

“With such huge growth, there is an urgent need to use different improved manufacturers,” Mr. Ventry said. “As a business grows, sometimes it is necessary to bring in another side of the brain – in that sense, product development staff or someone with a true understanding of manufacturing and quality control. . Sometimes that’s not the area of ​​expertise of designers, it’s the expertise of someone else in the business.

Many Blackwood customers who received handbags that did not meet the description pledged to continue supporting the brand, even with their first experience tainted. While Ms. Henry was surprised at the condition of her purse, she ignored the incident.

“It certainly wasn’t what I expected, it just didn’t match the description online,” Ms. Henry said, adding that she had contacted the company and received an apology and a refund. complete for the bag within 24 hours.