Today, in the technological news of restaurants and grocery stores, Instacart is entering the ready-meal space, while PepsiCo is leveraging the brand’s affinity to make its price increases work. Plus, with the supposed expansion of the Amazon Fresh brand, Amazon’s grocery efforts are literally and figuratively ubiquitous.
Instacart hits back at DoorDash with ready meals partnership
In the first few months of the pandemic, as consumers turned to delivery options to meet their dietary needs, they had three main options: grocery store, restaurant, or meal kit. While delivery sales remain high even as mobility has increased, major players in each of the categories have sought to capture consumer spending in all three. Now, Instacart is launching into ready meals and meal kits.
Emotional Attachment To Brands Outweigh Pricing Concerns, Says PepsiCo CEO
As companies continue to struggle with supply chain and labor shortages, PepsiCo’s food and beverage growth has overtaken the market as a whole, even as the brand has raised prices to meet to these challenges. In the third quarter of 2021, consumer packaged goods (CPG) giant PepsiCo saw its net sales increase 12% year-on-year, the company said on Tuesday (October 5th). President and CEO Ramon Laguarta attributes this sales force in the face of recent price increases to a trend among consumers towards reduced elasticity.
Amazon’s erratic grocery efforts continue with rumor of further Amazon expansion
Amazon Fresh appears to be continuing its slow and stealthy expansion, giving little clue to the brand’s long-term vision. Last week news broke of two possible new locations, each in a market previously untapped by the grocery brand. The news follows an erratic year for Amazon’s grocery efforts, with times of apparent strength accompanied by what appear to be times of great uncertainty.