Home Luxury brand Luxury car sales experience sales boom across India despite pandemic blues

Luxury car sales experience sales boom across India despite pandemic blues


The current Covid-19 pandemic has impacted all industries with falling sales and large-scale losses for businesses. However, luxury car makers have said they are seeing green shoots of resumption of sales in India despite the pandemic blues.


Italian luxury car maker Lamborghini said the company saw a 100% increase in sales compared to last year. The company sold 26 units in India in the last fiscal year (FY2021), which is 100% growth from the 13 units sold in fiscal 2020.

For the luxury brand, Urus drove sales. The company has also added new models to the Huracan lineup.

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Sharad Agarwal, Head of Lamborghini India, said: “We are certainly doing much better than everyone else in the super-luxury segment. We surpass them.

The increase in demand is such that orders from Lamborghini India customers increased by 20% year-on-year from October 2020 to March 2021.

“The increase in demand has been high. We are monitoring the bank for new orders in the coming months. This could impact business and volumes for next year,” Agarwal added.


Not only Lamborghini, but other luxury car makers like Mercedes have also seen increased sales across the country amid the uncertainty of the pandemic.

For example, the German luxury car maker has stated that it has hopes for new launches, and it shows in the fact that it will add 15 new products to its team in 2021. Eight new products have already been launched. in January-June 2021. period.

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New launches include: A-Class Limousine, GLA SUV, E-Class Sedan, GLS Maybach SUV, New S-Class Limousine, AMG A 35 Sedan, AMG GLA 35 SUV and GLC SUV.

Customers rushed to buy these cars. The response has been so great that the GLS Maybach SUV is already sold out for 2020 with 50 units already booked at the pre-launch.

Speaking to India Today, Martin Schwenk, Managing Director and CEO of Mercedes-Benz India, said: “We have seen good demand for most of our portfolio, especially those comprising the high end of the luxury segment. The GLS Maybach and the S- Class orders have been quite satisfactory. We’re also seeing strong demand for our new E-Class sedan and GLA SUV.

He added: “We have noticed a positive momentum developing and customer sentiment is returning to the market with the resumption of economic activity following the easing of restrictions.”

With the gradual opening of states, consumer sentiment has made a comeback, with Mercedes seeing a 50% increase in sales from January to June 2021. The company is confident that the positive momentum will continue in the coming quarters and hopes to see good business in the second half of the year.

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AUDI to launch electric vehicle this year

While some automakers have seen a big increase, others are preparing to launch new vehicles in the market. Audi is expected to launch its long-awaited electric SUV in the first half of 2021. The firm has been working to introduce the e-tron electric SUV to the Indian market for some time.


Even though luxury cars are selling like hot cakes, the passenger vehicle segment has seen sales decline.

According to the latest data released by the Federation of Automobile Dealers Associations (FADA), the country saw 5 35,855 vehicles retailed in May 2021, a decrease of 71% from May 2019.

FADA President Vinkesh Gulati said: “This time rural markets have been hit hard. Lockdowns were imposed in most states in May, and auto retailing for the month saw a “bloodbath” as sales fell 55% month over month. “

According to FADA, sales of private vehicles fell 59 percent.

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