Synopsis
While lipstick sales at Lotus Herbals fell 75% at the height of the pandemic, the fall was 60% for Colorbar, 50% for Biotique and 60% for Just Herbs until the second wave of Covid. . While lip products have been hit the hardest, makeup in general has gone out of fashion.
“Pour yourself a drink, put on some lipstick and pull yourself together” is a famous line attributed to Elizabeth Taylor. Lipsticks did more than add tint to the lip. For Estee Lauder Chairman Emeritus Leonard Lauder, the Lipstick Index was an economic indicator — during recessions, he pointed out, consumers opted for small indulgences like lipsticks and postponed major purchases. But the Covid-19 pandemic has upended even
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