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Where to buy and how to participate


After the Black Friday and Cyber ​​Monday shopping holidays, Give Tuesday asks us to give back and do good, while engaging in what the official GivingTuesday website calls “radical generosity” in our day to day lives.

With all the money traded during Black Friday and Cyber ​​Monday, Giving Tuesday, which falls the day after Cyber ​​Monday (November 30 of this year), acts as a charitable counter-programming to the biggest holidays of purchase, a way for buyers to give back to the community after spending so much on themselves and their families. And this year, it’s easier than ever to participate.

Founded in 2012 as a collaboration between 92nd Street Y of New York and the United Nations Foundation, Giving Tuesday began as a way to encourage a “day that encourages people to do good,” according to the website, but has since grown into its own non-profit organization. – and a national movement. In 2020, 34.8 million people participated in Giving Tuesday, raising $ 2.47 billion in the United States for charitable causes, according to the association.

“All that money [being spent after Thanksgiving] comes from the same portfolio, ”said in 2018 Asha Curran, CEO of GivingTuesday (as the organization is officially styled), at American Bar Association. “We wanted to appropriate some of that money for the nonprofit world.”

Organizers from Tuesday to donation stated that Giving Tuesday can be celebrated “every Tuesday and every day” and beyond donating money you can participate just by being kind to your neighbor, volunteering, thanking essential workers or by participating in other acts of generosity. You can also spread the spirit of doing well by sharing posts with the #GivingTuesday tag.

At Select, we’ve spent the weekend sifting through offers and sales to get you through the biggest shopping days of the year. But as the days of Black Friday and Cyber ​​Monday draw to a close, we’ve also found companies that are holding their own Giving Tuesday fundraisers by donating a portion of their sales on the day of the annual celebration. by Giving Tuesday. Last year, the brands that participated included DoorDash, Difference and impossible foods. This year, Disney, Guitar Center and Michael kors are among the companies that give back.

Where to shop on Tuesday I donate

These companies will donate goods or a portion of their sales to charity when you purchase their products.

  • Guitar Center: Customers can round up their purchases to the next dollar to support the Guitar Center Music Foundation, dedicated to music education. On Tuesday Giving, the company will match 100 percent of in-store purchases and online donation rounds.
  • TravelPro: The Luggage Company donates 5 percent of all Tuesday I Give sales to Tiffany Haddish’s She Ready Foundation to support foster children.
  • Disney: Until December 31, for every Disney book purchased, Disney will donate one book to First Book, a non-profit organization that provides books and other educational resources to children in need.
  • Michael kors: The famous design company donates 100 percent of the profits of its Unisex Watch Hunger Stop LOVE Organic Cotton T-Shirt to the United Nations World Food Program.
  • Hairdressing: The hair products company is offering 10% off and will donate 2% of sales to Planet Partners with the code MARDI.
  • Instacart: For each order placed with the grocery delivery service, users can donate a meal to a local or national association of their choice at no additional cost.
  • Dell: The IT company will donate a new laptop to a needy student for every laptop customers traded between now and December 30, up to 2,000 laptops. You can use the trade-in value to buy or reduce the cost of a new laptop.
  • Food52: The kitchen and home store and community donate 5 percent of their sales on Giving Tuesday to Feeding America, a national group of food banks working to end hunger.
  • KFC: For every chicken sandwich sold on Tuesday I donate, KFC will donate $ 1 to Blessings in a Backpack, a charity that fights hunger.

How other companies give back

  • Shutter is teaming up with fashion icon Iris Apfel to launch a limited edition NFT CryptoCard collection, which will be up for auction starting on Giving Tuesday. All proceeds from the auction will be donated to the Boys & Girls Club of America.
  • soft, the pet supply store, will match up to $ 2 million in donations from customers Nov. 24-30 to animal welfare charities across America.
  • Citi Bank will match 100 percent of donations up to $ 200,000 made to No Kid Hungry this Tuesday Giving.
  • Meta matches $ 8 million in donations made on Facebook this Tuesday I Give and will host a tournament for game makers, where the company will donate $ 25,000 to the charity chosen by the winning team.
  • TIC Tac will donate $ 7 million to “mission driven” organizations, as well as $ 1 million in advertising credits to nonprofits.

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